Adidas Creators Series - Melrose Store

Role: Lead Designer + On-Site art director
Agency: Happylucky

Strategy
Shifting the in-store experience to feel more MOMA than Melrose, we offered a quarterly artist-out-of-residence program. The completed pieces we represented at a gallery opening, where the Adidas Melrose store was transitioned to a creator focused space.

To highlight Latinx heritage month, we partnered with local artist Iliana Galvez, and an array of local vendors to celebrate the vibrant culture of Los Angeles.